{"product_id":"1963-rolex-oyster-perpetual-5552-stainless-steel-silver-white-bullseye-dial","title":"1963 Rolex Oyster Perpetual 5552 - Stainless Steel Silver \u0026 White \"Bullseye\" Dial","description":"\u003cdiv\u003e\u003cstrong\u003eA Rarely Seen Dial Configuration\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe Oyster Perpetual is the foundation of the entire Rolex catalog, but certain examples stand out. This reference 5552 from 1963 features a rarely seen \"Bullseye\" dial, a two-tone design with a distinct inner ring that creates a strong visual contrast. Found on a small number of watches from this era, the Bullseye dial elevates the simple Oyster Perpetual from a classic daily watch to a specific and collectible variant. It is a configuration that collectors seek out for its visual depth and relative scarcity.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eThe Character Of A Mid Century Classic\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis example perfectly captures the charm of mid-century Rolex design. The steel case is balanced and understated, allowing the uncommon dial to be the centerpiece. What makes this piece special is the condition of that dial, with tritium lume on both the plots and hands that has aged to a warm, creamy color. This honest patina is a key indicator of originality and a trait highly valued by vintage collectors, adding a layer of warmth that cannot be replicated.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eHonest Condition For Its Age\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eOverall, this watch is in good condition for a piece from the early 1960s. The case is in good shape, appears unpolished, and the rare Bullseye dial has been very well preserved. The tritium lume plots and hands show a consistent and attractive creamy patina. The watch is fitted to a later-era stainless steel Oyster bracelet from the 1970s, which is in fair condition. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eFor The Collector Who Values Nuance\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis watch works for the person who appreciates the subtle details that define serious vintage collecting. While any 1960s Oyster Perpetual is a classic, the Bullseye dial sets this example apart. It’s a watch that will not shout across a room but will be immediately recognized by those who know what they are looking at. The case size is comfortable and discreet, making it an excellent choice for someone who wants a significant vintage piece that remains perfectly wearable today.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eKey Specs\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eReference:\u003c\/strong\u003e 5552\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Oyster Perpetual\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 1963\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Automatic\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCase Size:\u003c\/strong\u003e 34mm\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBezel:\u003c\/strong\u003e Stainless Steel\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBracelet:\u003c\/strong\u003e Stainless Steel Oyster (1970s)\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBracelet Length:\u003c\/strong\u003e 6.75-7.5in\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Silver, White \"Bullseye\" with Creamy Tritium Lume\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eMetal:\u003c\/strong\u003e Stainless Steel\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 1199\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55273901457699,"sku":"11199","price":6500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0889\/6099\/1523\/files\/DSCF7838.jpg?v=1782235441","url":"https:\/\/dannysvintagewatches.com\/products\/1963-rolex-oyster-perpetual-5552-stainless-steel-silver-white-bullseye-dial","provider":"Danny's Vintage Watches","version":"1.0","type":"link"}