{"product_id":"1978-rolex-datejust-16013-18k-yellow-gold-matte-purple-dial","title":"1978 Rolex Datejust 16013 - 18K Yellow Gold Matte Purple Dial","description":"\u003cdiv\u003e\u003cstrong\u003eSolid Gold Presence, Uncommon Dial\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eWhile the Datejust is the foundation of the Rolex catalog, this reference 16013 stands apart. The case is executed in solid 18K yellow gold, a significant step up from the more common two-tone examples of the era. This choice of metal gives the watch a weight and presence that must be felt to be appreciated. It is paired with a purple dial, a color that has become increasingly sought after by collectors for its depth and rarity compared to the standard champagne and silver offerings.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eA Study In Deep Purple And Gold\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis example from 1978 features a striking matte purple dial with a matte finish, giving it a flat, modern appearance that plays perfectly against the warmth of the gold. The original tritium lume on the stick indices has aged consistently, adding a subtle vintage character. This generation of the Datejust also includes the practical quick-set date function, making it an excellent choice for regular wear. The 36mm case offers a classic, refined profile on the wrist, a size that is both traditional and perfectly suited for today.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eA Well Preserved Example\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe condition of this watch is very good. The solid 18K yellow gold case retains its strong lines and the fluted bezel is crisp. The matte purple dial is clean and well-preserved. It is fitted on a leather strap with a buckle, which complements the dressier nature of the solid gold case. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eA More Considered Vintage Rolex\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis is a Datejust for someone who wants the classic reference but in a specification that is more deliberate and less common. The combination of solid gold and a purple dial is confident without being overt. It works for the collector who understands the nuance of dial variations and appreciates the feel of a solid gold watch from one of Rolex's strongest periods of design. It is a foundational piece with just the right amount of character.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eKey Specifications\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eReference:\u003c\/strong\u003e 16013\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Datejust\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 1978\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Automatic\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCase Size:\u003c\/strong\u003e 36mm\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBezel:\u003c\/strong\u003e 18K Yellow Gold Fluted\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eStrap:\u003c\/strong\u003e Leather Strap with Buckle\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Matte Purple with Stick Indices\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eMetal:\u003c\/strong\u003e 18K Yellow Gold\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 69.2g\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 1769\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55695715926307,"sku":"11769","price":14500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0889\/6099\/1523\/files\/DSCF1528_03406e2f-7954-4f0d-9f81-6c429e2450ec.jpg?v=1790973943","url":"https:\/\/dannysvintagewatches.com\/products\/1978-rolex-datejust-16013-18k-yellow-gold-matte-purple-dial","provider":"Danny's Vintage Watches","version":"1.0","type":"link"}