{"product_id":"1987-rolex-day-date-18038-president-18k-yellow-gold-purple-sunburst-dial","title":"1987 Rolex Day-Date 18038 President - 18K Yellow Gold Purple Sunburst Dial","description":"\u003cdiv\u003e\u003cstrong\u003eAn Uncommon Execution\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe purple dial removes this Day-Date from a purely formal context and gives it a more personal character. It delivers all the weight and recognition of Rolex's top-of-the-line reference while standing apart from the champagne and silver dials that dominate the model line. The 18038 generation brought practical upgrades without abandoning the Day-Date's core identity, and this example pairs that functional evolution with a dial choice that makes the watch entirely its own.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eSolid Gold And A Purple Dial\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe Rolex Day-Date is the brand's definitive statement in precious metal. This reference pairs solid 18K yellow gold with a deep purple sunburst dial, shifting the watch's character away from traditional champagne and silver options. Featuring the classic fluted bezel and Presidential bracelet, it delivers standard Day-Date authority in an uncommon, confident color.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eTop Of The Line \u0026amp; Well Cared For\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis example was clearly well taken care of. The rare purple dial and applied gold indices look fantastic, and the fluted bezel and Presidential bracelet only show light wear. Presenting in Very Good Vintage Condition, the watch is mechanically sound and ready to wear.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eThe Single Quick-Set Caliber\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003ePowered by the Rolex Caliber 3055, the reference 18038 introduced the single quick-set feature, allowing the date to advance independently via the crown for easier daily use. This generation also brought a scratch-resistant sapphire crystal to the model line, marking a key step into the modern era.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eKey Specifications\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eReference:\u003c\/strong\u003e 18038\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Day-Date\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 1987\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eEra:\u003c\/strong\u003e 1980s\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Automatic\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCase Size:\u003c\/strong\u003e 36mm (Excluding Crown)\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBezel:\u003c\/strong\u003e Fluted 18K Yellow Gold\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBracelet:\u003c\/strong\u003e 18K Yellow Gold Presidential\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBracelet Length:\u003c\/strong\u003e 6.85in\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Purple Sunburst\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eMetal:\u003c\/strong\u003e 18K Yellow Gold\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 141.3g\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 1611\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eFit And Customization\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eWe want your watch to fit the day it arrives, so its next chapter starts the moment you put it on, and that's why we offer:\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e- Any two-piece strap swapped out and customized in the material, color, and length you want\u003c\/div\u003e\u003cdiv\u003e- Links added or removed on a metal bracelet\u003c\/div\u003e\u003cdiv\u003e- Integrated bracelets resized, which few dealers will take on\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eContact us about the listing or your order and we'll take it from there.\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55804836446499,"sku":"11611","price":26500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0889\/6099\/1523\/files\/DSCF1833.jpg?v=1792424344","url":"https:\/\/dannysvintagewatches.com\/products\/1987-rolex-day-date-18038-president-18k-yellow-gold-purple-sunburst-dial","provider":"Danny's Vintage Watches","version":"1.0","type":"link"}