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1960s Audemars Piguet TV Case - 18K White Gold, Engraved Bezel

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The Art Of The Dress Watch

Before the Royal Oak, Audemars Piguet built its reputation on elegant, precious metal dress watches. The period from the 1950s through the 1970s was a time of immense creativity, with the brand exploring unconventional case shapes and artistic finishes that stood apart from the mass-produced designs of the era. This "TV case" from the 1960s is a perfect example of that ethos. It demonstrates AP's mastery of case design and its commitment to creating watches that were as much a piece of jewelry as they were a timekeeping instrument.

A Study In Texture And Light

What makes this example special is the beautiful cross-hatch engraved texture on the 18K white gold case. This intricate, hand-applied finish was a hallmark of high-end watchmaking and jewelry during the mid-century modern period, designed to play with light in a way that a simple polished surface cannot. The soft, rectangular "TV" shape was an avant-garde choice in its day, moving away from the traditional round cases that dominated the market. It is a piece that fully embodies the confident, artistic spirit of the 1960s.

Honest, Unpolished Mid-Century Condition

This watch is in great overall condition, and the 18K white gold case remains unpolished, preserving the original integrity of the engraved finish and the sharp case lines. The silver sunburst dial is clean and shows minimal signs of age. This is a well-preserved piece that reflects the quality of its original manufacturing. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.

A Statement Of Mid-Century Confidence

This watch works because it is a pure expression of mid-century modern design. It is for someone who appreciates the thoughtful details, from the textured bezel to the slim profile on the wrist. Winding the manual movement each morning is a small ritual that connects you directly to the machine, a tactile experience that modern watches often lack. It's a confident and sophisticated choice that carries the weight of one of the most respected names in watchmaking.
Key Specs
Era: 1960s
Movement: Manual
Case Size: 31x32mm
Bezel: 18K White Gold Engraved Integrated
Bracelet: Leather
Dial: Silver Sunburst
Metal: 18K White Gold
SKU: 904
Vintage 1960s Audemars Piguet TV Case 18K WG Silver Dial Manual 31 mm
1960s Audemars Piguet TV Case - 18K White Gold, Engraved Bezel Sale price$7,500.00 USD

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!