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1977 Rolex GMT-Master 1675 - Stainless Steel Black Dial "Pepsi" Bezel

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Details
The Pan Am Original
The GMT-Master is one of the most recognizable watches ever made, a direct result of its functional origin story with Pan American Airways. The reference 1675 defined the look for decades, pairing a legible black dial with the iconic blue and red 24-hour bezel. This "Pepsi" configuration was not a style choice, it was a practical tool designed to help pilots track a second time zone against the 24-hour day and night cycle. It remains the foundational execution of the travel watch.
A Pure Tool Watch Configuration
This example from the late 1970s is configured exactly as a tool watch should be. The black dial provides a high-contrast backdrop for the luminous markers, prioritizing legibility above all else. Paired with the robust Oyster bracelet, the watch has a purposeful, grounded presence on the wrist. This is the GMT-Master in its purest form, before the model line began to drift toward more luxurious materials and finishes. It is a watch built for a cockpit.
A Strong And Honest Example
This watch is in very good condition. The unpolished case retains a strong profile, and the black dial is clean and well-preserved. Its famous blue and red bezel insert shows the natural, even fading that collectors look for in vintage examples. The Oyster bracelet is period-correct and maintains its structural integrity. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
The Definition Of A Classic
Few watches carry the historical weight and visual recognition of a vintage Pepsi GMT. It is a design that has remained relevant for over half a century because it was executed perfectly the first time. This is a cornerstone piece for any collection, offering a direct connection to the golden age of air travel. It works as a daily watch for someone who values heritage and function in equal measure.
Key Specs
Reference: 1675
Model: GMT-Master "Pepsi"
Year: 1977
Movement: Automatic
Case Size: 40mm
Bezel: Blue & Red "Pepsi" 24-Hour
Bracelet: Oyster
Dial: Black
Metal: Stainless Steel
Includes: Watch only
SKU: 1338

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Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!