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1978 Rolex Datejust 16013 - 18K Yellow Gold Matte Purple Dial

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Details
Solid Gold Presence, Uncommon Dial
While the Datejust is the foundation of the Rolex catalog, this reference 16013 stands apart. The case is executed in solid 18K yellow gold, a significant step up from the more common two-tone examples of the era. This choice of metal gives the watch a weight and presence that must be felt to be appreciated. It is paired with a purple dial, a color that has become increasingly sought after by collectors for its depth and rarity compared to the standard champagne and silver offerings.
A Study In Deep Purple And Gold
This example from 1978 features a striking matte purple dial with a matte finish, giving it a flat, modern appearance that plays perfectly against the warmth of the gold. The original tritium lume on the stick indices has aged consistently, adding a subtle vintage character. This generation of the Datejust also includes the practical quick-set date function, making it an excellent choice for regular wear. The 36mm case offers a classic, refined profile on the wrist, a size that is both traditional and perfectly suited for today.
A Well Preserved Example
The condition of this watch is very good. The solid 18K yellow gold case retains its strong lines and the fluted bezel is crisp. The matte purple dial is clean and well-preserved. It is fitted on a leather strap with a buckle, which complements the dressier nature of the solid gold case. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
A More Considered Vintage Rolex
This is a Datejust for someone who wants the classic reference but in a specification that is more deliberate and less common. The combination of solid gold and a purple dial is confident without being overt. It works for the collector who understands the nuance of dial variations and appreciates the feel of a solid gold watch from one of Rolex's strongest periods of design. It is a foundational piece with just the right amount of character.
Key Specs
Reference: 16013
Model: Datejust
Year: 1978
Movement: Automatic
Case Size: 36mm
Bezel: 18K Yellow Gold Fluted
Strap: Leather Strap with Buckle
Dial: Matte Purple with Stick Indices
Metal: 18K Yellow Gold
Weight: 69.2g
SKU: 1769