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1978 Rolex Datejust 16018 - 18K Yellow Gold Purple Dial

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Details
A Classic Reference In An Unconventional Color
The Rolex Datejust 16018 is a benchmark reference, representing the classic solid gold dress watch that defined a generation. It is the standard. This example, however, takes that established foundation and adds a layer of individuality with its deep purple dial. The combination is striking, pairing the traditional warmth and prestige of 18K yellow gold with a color that is bold and unexpected. It shifts the entire context of the watch from a boardroom classic to a confident personal statement.
The Weight And Feel Of Solid Gold
This is a watch with genuine presence on the wrist. The case, fluted bezel, and Jubilee bracelet are all crafted from solid 18K yellow gold, giving the piece a substantial feel that cannot be replicated by steel or two-tone models. The fluted bezel provides a sharp, reflective counterpoint to the smooth case, while the intricate links of the Jubilee bracelet ensure it wears comfortably. It is a complete thought, a singular execution in precious metal that stands as a pillar of the Rolex catalog.
A Well Preserved Gold Standard
Overall condition for this piece is very good. The 18K yellow gold case remains strong, and the fluted bezel is well-defined. The purple dial is clean and provides excellent contrast against the gold handset and markers. Its 18K Jubilee bracelet carries some stretch, which is entirely natural and expected for a gold bracelet of this age. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
A Confident Departure From The Norm
This watch is for the person who respects the history of the Datejust but has no interest in the standard champagne dial. It offers the full experience of a vintage, solid gold Rolex with a visual twist that makes it feel unique. The color is just different enough to set it apart in any room without being loud. It is a way to wear a true icon that feels like it was made for you.
Key Specs
Reference: 16018
Model: Datejust
Year: 1978
Movement: Automatic
Case Size: 36mm (Excluding Crown)
Bezel: 18K Yellow Gold Fluted
Bracelet: 18K Yellow Gold Jubilee
Bracelet Length: Fits up to 7in
Dial: Purple
Metal: 18K Yellow Gold
Weight: 122.3g
SKU: 1669

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!