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1983 Rolex Oyster Perpetual 1024 - Gold Plated Double Stamp Hallmark Dial

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Details
A Piece Of Corporate History
Corporate-branded dials represent a unique chapter in Rolex's history, a time when the world's biggest brands collaborated on timepieces for internal recognition. This Oyster Perpetual from 1983 features the iconic Hallmark logo printed on its silver dial, a gift bestowed upon employees for 25 years of loyal service. These "double-stamped" watches were never sold to the public, making each one a distinct artifact from a bygone era of business culture. This particular watch tells the story of Bobby Dewitt, who dedicated a quarter-century to Hallmark Cards.
The "Dual Crown" Dial
The most compelling feature of this watch is its dial, where the Hallmark crown sits just above the 6 o'clock marker, creating a mirror image of the Rolex coronet at 12. This "dual crown" configuration is a charming quirk that immediately sets the watch apart from a standard production model. It’s a subtle but significant detail that speaks to a specific provenance and a human story, transforming a classic Oyster Perpetual into a genuine conversation piece.
Honest And Well Preserved
The gold-plated case is in good overall condition, showing no tarnishing. The silver dial is clean, and the double stamp is very clear and well-preserved. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
For The Collector Of Stories
This is a watch for someone who values narrative as much as mechanics. A standard Oyster Perpetual is a cornerstone of any collection, but this example adds layers of history and personality. It’s a tribute to a lifetime of work and a reminder of a time when a watch was the ultimate symbol of achievement. It doesn’t just tell time; it tells a story.
Key Specs
Reference: 1024
Model: Oyster Perpetual "Hallmark"
Year: 1983
Movement: Automatic
Case Size: 34mm
Bezel: 14K Yellow Gold Smooth
Bracelet: Leather
Dial: Silver with "Hallmark" Corporate Logo
Metal: Plated Yellow Gold
SKU: 1150
Vintage 1983 Rolex Oyster Perpetual 1024 Gold Plated Hallmark Dial Auto 34mm
1983 Rolex Oyster Perpetual 1024 - Gold Plated Double Stamp Hallmark Dial Sale price$5,000.00 USD

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Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

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