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1983 Rolex Oyster Perpetual 1024 - Gold Plated Double Stamp Hallmark Dial

Details
A Piece Of Corporate History
Corporate-branded dials represent a unique chapter in Rolex's history, a time when the world's biggest brands collaborated on timepieces for internal recognition. This Oyster Perpetual from 1983 features the iconic Hallmark logo printed on its silver dial, a gift bestowed upon employees for 25 years of loyal service. These "double-stamped" watches were never sold to the public, making each one a distinct artifact from a bygone era of business culture. This particular watch tells the story of Bobby Dewitt, who dedicated a quarter-century to Hallmark Cards.
The "Dual Crown" Dial
The most compelling feature of this watch is its dial, where the Hallmark crown sits just above the 6 o'clock marker, creating a mirror image of the Rolex coronet at 12. This "dual crown" configuration is a charming quirk that immediately sets the watch apart from a standard production model. It’s a subtle but significant detail that speaks to a specific provenance and a human story, transforming a classic Oyster Perpetual into a genuine conversation piece.
Honest And Well Preserved
The gold-plated case is in good overall condition, showing no tarnishing. The silver dial is clean, and the double stamp is very clear and well-preserved. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
For The Collector Of Stories
This is a watch for someone who values narrative as much as mechanics. A standard Oyster Perpetual is a cornerstone of any collection, but this example adds layers of history and personality. It’s a tribute to a lifetime of work and a reminder of a time when a watch was the ultimate symbol of achievement. It doesn’t just tell time; it tells a story.
Key Specs
Reference: 1024
Model: Oyster Perpetual "Hallmark"
Year: 1983
Movement: Automatic
Case Size: 34mm
Bezel: 14K Yellow Gold Smooth
Bracelet: Leather
Dial: Silver with "Hallmark" Corporate Logo
Metal: Plated Yellow Gold
SKU: 1150