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1987 Rolex Lady Datejust 69173 - Champagne Diamond Dial

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Details

This Is The Classic Ladies Datejust Look

This Ref. 69173 is the configuration most people picture when they think of a vintage Lady-Datejust. Champagne dial, diamond hour markers, fluted bezel, and a Jubilee bracelet in two tone. It is balanced, familiar, and unmistakably Rolex. At 26mm, the proportions are correct for the era. Elegant without feeling fragile, and still very wearable today.

Why This Configuration Matters

The champagne diamond dial is the anchor here. It adds warmth and light without pushing the watch into novelty. Diamonds on these references were meant to elevate the dial, not overpower it, and this execution gets that balance right.

Two tone works especially well at this size. The yellow gold fluted bezel frames the dial cleanly, while the steel keeps the watch grounded and practical. This is a configuration Rolex produced for a reason. It aged well because it was never trying to be trendy.

What You Need To Know Before Wearing It

Condition is good overall. The case shows wear consistent with age. The dial is in good shape and presents cleanly. The bracelet is in good condition. The clasp shows more wear and should be understood as fair for age. Other than that, mechanically, the watch runs beautifully with strong amplitude after passing by our test bench. 

Why This Watch Still Works

This is a straightforward, honest Lady-Datejust that does exactly what it is supposed to do. Easy to wear, instantly recognizable, and comfortable on the wrist. It works as a daily watch or as a classic addition to a Rolex collection. Familiar, reliable, and still very much relevant decades after it was made.

 

Every watch we offer has been authenticated and mechanically looked over to ensure immediate usability.

Bracelet extension, cutting, or sizing is available upon request through our professional in-house jewelers.

Key Specs

Reference: 69173

Model: Datejust Lady

Year: 1987

Movement: Automatic

Case Size: 26mm

Bezel: Fluted yellow gold

Bracelet: Jubilee

Dial: Champagne diamond

Wrist Size: Fits 5.5–6 inches

History

The Datejust debuted in 1945 as Rolex’s 40th‑anniversary timepiece.  It combined the brand’s major innovations — a waterproof Oyster case, self‑winding Perpetual rotor and chronometer‑certified movement — and added a new feature: a date window that automatically advanced at midnight.  This simple, yet practical display marked the first time a wristwatch offered a self‑winding movement with a date indication in a dial aperture.  The watch was launched on the Jubilee bracelet, designed for comfort and flexibility, and its fluted bezel underscored its dressier appeal.Rolex continued to refine the Datejust after its launch.  In 1953 the company added a magnifying Cyclops lens over the date to improve legibility.  The mid‑century models maintained the original 36 mm case size and time‑only simplicity while introducing new dial colours and precious metal options.  The model eventually expanded into smaller and larger sizes and, in 1957, the Lady‑Datejust provided the same functionality in a watch designed for women.Through its long production run the Datejust has remained a cornerstone of the Rolex line because it blends practicality with versatile styling.  Its combination of automatic winding, chronometer accuracy and instantaneous date change serves everyday needs without excess ornamentation.  The enduring form, an Oyster case with screw‑down crown and bracelet — resists moisture and dust.  Collectors appreciate early Datejusts for their historical significance and the way later iterations carry forward the original design language.  Even today the Datejust remains a reference point for a classic, reliable wristwatch.

1987 Rolex Lady Datejust 69173 - Champagne Diamond Dial
1987 Rolex Lady Datejust 69173 - Champagne Diamond Dial Sale price$7,000.00 USD

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!