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1988 Rolex Lady Datejust 69173 - Two-Tone Cream Roman Numeral Dial

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Details
The Foundational Rolex For A Reason
The Datejust is the benchmark. Introduced in 1945, it established the template for the modern wristwatch with its automatic winding and instantaneous date change. The visual DNA of Rolex, from the fluted bezel to the Jubilee bracelet, started here. This reference 69173 from 1988 captures the most classic expression of that design language in a traditional 26mm case, pairing stainless steel and 18K yellow gold for a look that has remained a symbol of success for decades.
A Classic And Confident Dial
This example stands out with its warm cream dial and applied gold Roman numerals. It is a softer, more refined alternative to the common champagne or silver dials, offering a distinct look without sacrificing the watch's timeless character. The two-tone execution remains the most recognizable configuration for a Datejust, and this piece from the late 1980s represents the era perfectly. It is a watch that is immediately understood and respected.
A Sharp And Well Maintained Example
This watch is in very good condition. The case retains sharp, well-defined lugs, and the two-tone Jubilee bracelet is in excellent shape for its age. The cream dial is clean, with the applied Roman numerals adding a layer of depth and legibility. It is a well-preserved piece that clearly saw careful ownership. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
The Definition Of A Daily Watch
This is the right choice for someone who wants a single, reliable watch that works for any occasion. The combination of steel and gold makes it versatile enough for daily wear while remaining elegant enough for formal events. Its proportions are classic and comfortable, and the design itself is a cornerstone of watchmaking history. It is a foundational piece that never feels out of place.
Key Specs
Reference: 69173
Model: Lady Datejust
Year: 1988
Movement: Automatic
Case Size: 26mm
Bezel: 18K Yellow Gold Fluted
Bracelet: Two-Tone Jubilee
Bracelet Length: 6 in
Dial: Cream with Applied Gold Roman Numerals
Metal: 18K Yellow Gold & Stainless Steel
SKU: 1709

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!