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1988 Rolex Lady Datejust 69174 - Stainless Steel Ghost Diamond Dial

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Details
A Dial With A Subtle Difference
The Lady-Datejust is a cornerstone of the Rolex catalog, but certain dial configurations elevate a standard model into something far more interesting. This reference 69174 from the late 1980s features a rare "Ghost" diamond dial. The finish creates a subtle, low-contrast effect where the dial markers seem to blend into the background depending on the light. It is an uncommon and sophisticated treatment that sets this piece apart from the more conventional silver or champagne dials typically seen on the reference.
Off The Beaten Path
This watch combines the classic elements of the Lady-Datejust, like the 18k white gold fluted bezel and stainless steel Jubilee bracelet, with a dial that is genuinely unusual. For a model produced in vast quantities over several decades, finding a variation that breaks from the norm is a priority for collectors. This Ghost dial provides that distinction, offering a unique visual signature within a universally recognized design. It is a fun, wearable piece that has a quiet rarity to it.
Honest And Well-Preserved
The watch is in good overall condition. The rare Ghost dial is in great shape, which is the most important feature of this example. The stainless steel case and Jubilee bracelet are well-preserved and consistent with the watch's age. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
A Confident And Unique Choice
This is the perfect Datejust for someone who appreciates the classic 26mm form but wants a version with more personality than the standard offerings. The Ghost dial is subtle enough for daily wear but provides a constant point of interest on the wrist. It is a watch that rewards a closer look, revealing a level of depth and rarity that is not immediately obvious.
Key Specs
Reference: 69174
Model: Lady Datejust
Year: 1988
Movement: Automatic
Case Size: 26mm
Bezel: 18k White Gold
Bracelet: Jubilee
Bracelet Length: Fits 6-6.75in
Dial: Ghost Diamond
Metal: Stainless Steel
SKU: 1315

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Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

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