page transition image
Skip to content

Cart

Your cart is empty

1989 Rolex Lady Datejust 69088 - 18K Yellow Gold Missoni Sapphire Diamond Dial

Trade In
Details
The Dial Collectors Chase
Rolex built the reference 69088 as a showcase for its gem setting department, but the dial is what puts this particular watch in another category. Collectors call it a Missoni, borrowing the name of the fashion house because of the way the pattern repeats and moves across the surface. It is a hand finished dial that behaves differently in every light, catching it and throwing it back rather than sitting flat. They surface rarely, which is why the name has become shorthand among the people who follow gem set Datejusts closely.
Layer On Layer On Layer
The construction of this dial rewards close attention. The Missoni surface sits at the center, ringed by a string of sapphires and diamonds, and that ring is framed again by a factory bezel set with baguette sapphires and brilliant diamonds. Three separate treatments, each with its own rhythm, stacked inside the footprint of a Lady Datejust. All of it sits on solid 18K yellow gold, case and President bracelet together, so the watch reads as one piece of jewelry rather than a Datejust with stones added to it.
Preserved Where It Counts
Condition is very good overall. The solid gold case is unpolished and its lines remain well defined. The Missoni dial and the sapphire crystal are both perfect, which is the part that matters most on a watch built around a dial this complex. The 18K yellow gold President bracelet is in good condition. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
The Top Of The Lady Datejust Ladder
A gold Lady Datejust with a diamond dial is a known quantity. This is several steps past that. It is the specification a collector arrives at after handling the ordinary versions and starting to ask what Rolex was capable of when the brief was left open. It reads as jewelry from any distance and as a serious Rolex up close, and it comes from a window the brand has never reopened.
Key Specs
Reference: 69088
Model: Lady Datejust
Year: 1989
Movement: Automatic
Case Size: 26mm
Bezel: Factory 18K Yellow Gold with Baguette Sapphires & Diamonds
Bracelet: 18K Yellow Gold President
Bracelet Length: 6.3in
Dial: Factory "Missoni" with Sapphires & Diamonds
Metal: 18K Yellow Gold
Weight: 74.5g
SKU: 1438

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!