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1990 Rolex Lady Datejust 69173 - Two-Tone Champagne Diamond Dial

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Details
The Foundational Two-Tone Dress Watch
The Lady Datejust is a cornerstone of the Rolex catalog. For decades, the two-tone reference 69173 defined what a classic, everyday luxury watch should be. It combines the strength of stainless steel with the prestige of yellow gold, anchored by the iconic fluted bezel and Jubilee bracelet. This example, with its champagne dial and factory-set diamonds, represents the most traditional and enduring execution of the reference. It is a watch that remains as relevant today as it was in 1990.
An Unpolished Example From The Neo-Vintage Era
This piece dates to 1990, placing it squarely in the neo-vintage period where classic proportions meet more modern reliability. The case and bracelet are both unpolished, showing honest wear that preserves the original factory finishing. The dial and crystal are in very good shape, and the original caseback sticker is still present, a small detail that collectors appreciate. It is a well-preserved and correct example of a classic reference.
Honest Condition And Ready To Wear
This example is in very good condition. The case and bracelet are unpolished, retaining their original lines. The matching Jubilee bracelet has incredibly light sag, which is entirely normal for a watch of this age and speaks to a life of careful wear. The dial is clean, and the crystal is free of any distracting marks. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
A Timeless And Versatile Choice
This is for the person who wants a single watch that works for any occasion. The 26mm size is classic and comfortable, while the two-tone construction allows it to pair with any jewelry. It is a straightforward, reliable, and elegant piece from one of the best eras of Rolex production. It is a watch without pretense, built to be worn and enjoyed.
Key Specs
Reference: 69173
Model: Lady Datejust
Year: 1990
Movement: Automatic
Case Size: 26mm
Bezel: Fluted
Bracelet: Jubilee
Bracelet Length: Fits 6-6.75in
Dial: Champagne Diamond
Metal: Stainless Steel & Yellow Gold
Includes: Original caseback sticker
SKU: 1375

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Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!