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1996 Rolex Lady Datejust 69174 - White Motif Dial

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Details

Understated Elegance In White Gold And Steel

The reference 69174 is the sophisticated, "undercover" alternative to the traditional two-tone Lady Datejust. By pairing a robust stainless steel case with a solid 18K white gold fluted bezel, this model offers the unmistakable sparkle of a precious metal Rolex while maintaining a monochromatic, versatile profile. It is a watch designed for the woman who appreciates the craftsmanship of a fine timepiece but prefers a more discreet aesthetic that transitions effortlessly from casual weekend wear to formal evening settings.

The Intricate Silver Motif Dial

The highlight of this specific 169174 is the silver "Motif" dial. Featuring a repetitive Rolex pattern across the surface, this dial adds a layer of texture and architectural depth that separates it from standard sunburst finishes. The use of polished Arabic numerals further enhances its unique identity, offering a more contemporary and readable look compared to traditional stick or Roman markers. It represents a period where Rolex began experimenting with dial textures to provide collectors with more personalized, expressive options within their core collections.

Exceptional Condition And Mechanical Health

This example is in very good overall condition, reflecting a well-cared-for life. The stainless steel case and Jubilee bracelet maintain their sharp lines and original factory finish, showing very few signs of wear. The 18K white gold fluted bezel remains crisp, catching the light with the brilliance that defines the Datejust line. Mechanically, the watch is an outstanding performer; it passed our test bench with flying colors.

The Reliable All-Occasion Essential

This is the watch for someone who wants the prestige of a Rolex without the flash of yellow gold. The combination of the textured motif dial and the white gold bezel makes it a much more interesting piece than a standard steel model, yet it remains subtle enough for any wardrobe. It works because it offers the classic 26mm "Lady" proportions in a package that feels modern and refined. It is a sharp, high-integrity, and mechanically superior example of a design that never goes out of style.
Key Specs
Brand: Rolex
Year: 1996
Reference Number: 69174
Series: Lady Datejust
Movement Type: Automatic
Dial: Motif Arabic
Size: 26mm
Bracelet: Jubilee Stainless
Bracelet Length: 6-6.75in
Bezel: 18k WG
Material: Stainless
Sku: 490
Vintage 1996 Rolex Lady Datejust 69174 18K WG Bezel Motif Arabic Dial 26mm
1996 Rolex Lady Datejust 69174 - White Motif Dial Sale price$6,500.00 USD

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Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

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5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

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4 months ago

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