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1998 Rolex Lady Datejust 69174 - Stainless Steel & White Gold, Black Diamond Dial

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Details

A Classic Look With A Bit More Edge

The Lady Datejust is a foundational piece in the Rolex catalog, but not all are created equal. This reference 69174 combines the classicism of a stainless steel case and Jubilee bracelet with the sharp detail of an 18k white gold fluted bezel. The addition of a factory black diamond dial elevates the watch significantly, shifting it from a simple daily staple to something more assertive and refined. It’s a combination that remains deeply versatile while offering a distinct personality.

The Power Of A Dark Diamond Dial

Produced in 1998, this example comes from a strong era for the Datejust. It benefits from modern manufacturing tolerances and the reliability of a mature automatic movement, yet it retains the classic 26mm proportions that define the reference. The black dial provides a stark, high-contrast background for the factory-set diamond hour markers, making them stand out with exceptional clarity and giving the watch a jewelry-like quality.

An Honest, Well Kept Example

This is a good, honest example of a classic ladies' watch. The unpolished case, bezel, and bracelet show signs of wear consistent with a piece from the late 1990s. The black diamond dial is clean and presents beautifully. The Jubilee bracelet has some stretch that is natural for its age but remains perfectly wearable. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.

For Daily Wear And Beyond

This is the right watch for someone who wants the reliability and prestige of a Rolex in a classic size. The steel and white gold combination is understated enough for daily wear, but the black diamond dial gives it the ability to work in more formal settings. It’s a single watch that can cover a lot of ground without ever feeling out of place.
Key Specs
Reference: 69174
Model: Datejust Lady
Year: 1998
Movement: Automatic
Case Size: 26mm
Bezel: 18K White Gold Fluted
Bracelet: Jubilee
Bracelet Length: Fits 6.2-6.7in
Dial: Black Diamond
Metal: Stainless Steel & 18K White Gold
SKU: 883
1998 Rolex Datejust Lady 69174 Steel & White Gold Black Diamond Dial Automatic 2
1998 Rolex Lady Datejust 69174 - Stainless Steel & White Gold, Black Diamond Dial Sale price$6,500.00 USD

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!