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1999 Rolex Day-Date 118239 - 18K White Gold Cherry Sunburst Dial

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Details
A Classic President With A Bold Dial
The Day-Date is Rolex's flagship model, an undisputed icon since 1956. While many executions stick to traditional silver, champagne, or black dials, this A-serial reference 118239 from 1999 is fitted with a factory Cherry Sunburst dial. This deep red, which darkens toward the edge of the dial, is a highly sought-after color that completely changes the character of the watch. It takes the quiet authority of the white gold Day-Date and gives it an expressive, confident edge. This configuration is for someone who respects the institution of the President but wants a version with personality.
A Unique Piece Of Retail History
This example comes with an interesting piece of provenance. The included card shows it was originally sold on July 17th, 2012, meaning it sat new in an authorized dealer for approximately thirteen years. While this was more common in a previous era of watch retail, it is an anomaly in today's market. This history makes the watch a fascinating time capsule, a brand-new piece from 1999 that officially started its life over a decade later. It is a detail that adds a unique layer to an already special watch.
Excellent Condition Throughout
This Day-Date is in excellent overall condition. The 18k white gold case is sharp and well-defined, and the fluted bezel is crisp. The standout Cherry Sunburst dial is flawless. The solid 18k white gold President bracelet is tight and shows minimal wear, consistent with a watch that has been carefully owned. It's a well-preserved example of the rare and desirable cherry dial configuration. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
The Right Kind Of Different
This is the Day-Date for the person who finds standard models too conservative. The combination of the Cherry dial with the cool tone of white gold is both striking and sophisticated. It is a watch that signals success without shouting, but a closer look reveals a level of taste and individuality that sets it apart. It has all the gravity of the classic 36mm President, but with a dial that ensures it will never be overlooked.
Key Specs
Reference: 118239
Model: Day-Date
Year: 1999
Movement: Automatic
Case Size: 36mm
Bezel: 18K White Gold Fluted
Bracelet: 18K White Gold President
Bracelet Length: Fits up to 6.75in
Dial: Cherry Sunburst
Metal: 18K White Gold
Weight: 168.3g
Includes: Warranty Card
SKU: 1770