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Baume & Mercier 37055 – Yellow Gold Two-Tone Dial

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Details

The vertical two-tone

This Baume & Mercier Reference 37055 is a sharp departure from the uniform dials usually seen in 1970s dress watches. While many shaped watches of the era followed a rigid rectangular format, this oval silhouette offers a softer, more organic presence on the wrist. The real draw is the vertical split dial, featuring a sharp contrast between brushed silver and champagne tones. It's a subtle, geometric play on light that gives the watch a unique personality making it an easy conversation starter. 

Engineering and bespoke leather

The dial is uncommon, but the engineering for the lugs is even more unusual. It features a specific lug engineering setup designed to mechanically secure the leather to the curved case. To make the most of this, we have equipped the piece with a bespoke, custom-made alligator strap. It’s a design that reflects the experimental spirit of the 70s, where brands were playing with hardware and finishes to elevate simple time-only watches.

Honest and verified

This example is in good condition, with honest wear. The 18k yellow gold case shows wear consistent with age, including some slight bending on the lug attachments, though it remains structurally sound and wearable. The two-tone dial exhibits some spotting that adds to its vintage aesthetic. Mechanically, the manual-wind movement is running well after passing our test bench.

A versatile vintage outlier

This is for anyone who appreciates the charm of a shaped gold watch but wants a configuration that stands out from the crowd. The silver and champagne contrast makes it incredibly versatile, pairing easily with both warm and cool tones. It offers a significant amount of 18k gold presence for the money and serves as a great entry point into the world of rare vintage silhouettes. Between the unique dial and the custom-tailored strap, it is a highly intentional look that's ready for its next chapter.

Key Specs

Reference: 37055

Movement: Manual

Case Size: 24x36mm

Bezel: 18K Yellow Gold

Bracelet: Custom Strap

Dial: Two Tone Brushed Silver and Champagne

Metal: 18K Yellow Gold

SKU: 354

History

Baume & Mercier traces its origins to 1830 in Switzerland, making it one of the older names in watchmaking. Part of the Richemont group since the late 1980s, the brand produced elegant dress watches throughout the 1970s through 1990s in 18-karat gold — pieces like the TV Integrated Dress, the Tiffany-double-stamped examples, and the Shogun — that represent a style of refined Swiss watchmaking that has largely disappeared from current production. Our vintage examples in yellow and rose gold are understated in the way that genuinely well-made things tend to be.


What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!