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Baume & Mercier - Tiffany & Co Double Stamp Dial

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A Retail Partnership In Gold

In the 1970s, Tiffany & Co. was the ultimate arbiter of taste, co-signing only the pieces they deemed worthy of their Fifth Avenue counters. This 37213 is a classic manual-wind dress watch that benefits from its classic case design and movement engineering. The champagne dial is clean, anchored by the Tiffany stamp at six o’clock and balanced by gold dauphine hands. It represents a specific era of mid-century minimalism where the retailer signature acted as a final seal of quality.

Period Correct Minimalist Design

The presence of the Tiffany & Co. signature at the 6 o'clock position fundamentally changes the collector profile of this watch. It is not just a Baume & Mercier; it is a piece of jewelry curated and sold by the world's most famous retailer. The stamp is crisp and perfectly balanced against the gold dauphine hands and champagne dial. This double-signed configuration represents a time when a retailer’s name carried as much weight as the manufacturer, making it a more significant find than a standard production model. This is a configuration that avoids unnecessary complications, focusing instead on the texture of the dial and the warmth of the precious metal. It is a quiet, sophisticated execution of a 1970s dress piece.

Originality And Honest Wear

The case is in good condition and appears to be unpolished, maintaining its original lines with minor surface wear consistent with its age. The mineral crystal has some small scratches that are visible upon close inspection. It is currently mounted on a leather strap and buckle which pair naturally with the gold case. Mechanically, the manual-wind movement is running strong after passing our test bench.

The Understated Co-Signed Dress Watch

This is for the person who wants a high-pedigree vintage watch that doesn't feel like a museum piece. The Tiffany & Co. signature provides a level of collector interest that a standard production model lacks, while the 18k gold construction ensures it holds its own in any modern setting. It is an approachable way to own a co-signed vintage piece that remains functional, reliable, and perfectly wearable as a daily dress watch.

Key Specs

Reference: 37213

Model: Tiffany & Co. Dress Watch

Year: 1970s

Movement: Manual Wind

Case Size: 30x32

Bezel: 18K YG

Bracelet: Leather

Dial: Champagne dial with Tiffany & Co. stamp at 6 o’clock

Metal: 18K YG

SKU: 150

History

Baume & Mercier traces its origins to 1830 in Switzerland, making it one of the older names in watchmaking. Part of the Richemont group since the late 1980s, the brand produced elegant dress watches throughout the 1970s through 1990s in 18-karat gold — pieces like the TV Integrated Dress, the Tiffany-double-stamped examples, and the Shogun — that represent a style of refined Swiss watchmaking that has largely disappeared from current production. Our vintage examples in yellow and rose gold are understated in the way that genuinely well-made things tend to be.


What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!