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Baume & Mercier - Tiffany & Co Double Stamp Dial

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A Retail Partnership In Gold

In the 1970s, Tiffany & Co. was the ultimate arbiter of taste, co-signing only the pieces they deemed worthy of their Fifth Avenue counters. This 37213 is a classic manual-wind dress watch that benefits from its classic case design and movement engineering. The champagne dial is clean, anchored by the Tiffany stamp at six o’clock and balanced by gold dauphine hands. It represents a specific era of mid-century minimalism where the retailer signature acted as a final seal of quality.

Period Correct Minimalist Design

The presence of the Tiffany & Co. signature at the 6 o'clock position fundamentally changes the collector profile of this watch. It is not just a Baume & Mercier; it is a piece of jewelry curated and sold by the world's most famous retailer. The stamp is crisp and perfectly balanced against the gold dauphine hands and champagne dial. This double-signed configuration represents a time when a retailer’s name carried as much weight as the manufacturer, making it a more significant find than a standard production model. This is a configuration that avoids unnecessary complications, focusing instead on the texture of the dial and the warmth of the precious metal. It is a quiet, sophisticated execution of a 1970s dress piece.

Originality And Honest Wear

The case is in good condition and appears to be unpolished, maintaining its original lines with minor surface wear consistent with its age. The mineral crystal has some small scratches that are visible upon close inspection. It is currently mounted on a leather strap and buckle which pair naturally with the gold case. Mechanically, the manual-wind movement is running strong after passing our test bench.

The Understated Co-Signed Dress Watch

This is for the person who wants a high-pedigree vintage watch that doesn't feel like a museum piece. The Tiffany & Co. signature provides a level of collector interest that a standard production model lacks, while the 18k gold construction ensures it holds its own in any modern setting. It is an approachable way to own a co-signed vintage piece that remains functional, reliable, and perfectly wearable as a daily dress watch.

Key Specs

Reference: 37213

Model: Tiffany & Co. Dress Watch

Year: 1970s

Movement: Manual Wind

Case Size: 30x32

Bezel: 18K YG

Bracelet: Leather

Dial: Champagne dial with Tiffany & Co. stamp at 6 o’clock

Metal: 18K YG

SKU: 150

History

Baume & Mercier traces its origins to 1830, when brothers Louis Victor Baume and Célestin Baume founded a watchmaking business in Les Bois, Switzerland. From the beginning, the company focused on precision timekeeping and built a strong export presence, particularly in the British Empire. By the late 19th century, Baume watches were winning awards at international exhibitions and observatory trials, reinforcing the brand’s technical credibility.

In the early 20th century, the company partnered with Paul Mercier, forming Baume & Mercier in 1918 and establishing a headquarters in Geneva. During this period, the brand leaned into elegant, shaped cases that reflected the Art Deco era. Rectangular and tonneau designs became part of its identity, positioning Baume & Mercier as a maker of refined dress watches rather than purely utilitarian tools. This focus on design-forward elegance would continue to define the house for decades.

The mid-century years saw Baume & Mercier producing classic chronographs and understated gold dress watches that remain collectible today. Clean dials, balanced proportions, and traditional mechanical movements characterized much of the output. While not as complication-heavy as some of its Geneva peers, the brand emphasized reliability and accessible luxury, offering well-finished pieces without pushing into ultra-high price territory.

In 1973, Baume & Mercier introduced the Riviera, one of the earlier Swiss luxury steel sports watches with an integrated bracelet and distinctive bezel. The model marked a shift toward sportier aesthetics during a period when the industry was experimenting with new case shapes and materials. The Riviera line has since been revived multiple times, connecting the brand’s modern catalog to its 1970s design language.

Today, Baume & Mercier operates under the Richemont group, maintaining its position as a heritage Swiss brand focused on elegant, wearable timepieces. Collections like the Classima, Clifton, Hampton, and Riviera balance traditional design cues with contemporary production standards. For collectors, vintage Baume & Mercier offers a window into understated Swiss watchmaking, especially in mid-century chronographs and shaped gold dress pieces that reflect a quieter side of Geneva’s history.

Baume & Mercier - Tiffany & Co Double Stamp Dial
Baume & Mercier - Tiffany & Co Double Stamp Dial Sale price$8,500.00 USD

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!