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Cartier Lady Santos Demoiselle 2698 - Stainless Steel White Dial

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Details
A Deliberately Refined Santos
The Cartier Santos carries the weight of being the first purpose-built wristwatch in history, created in 1904 for aviator Alberto Santos-Dumont. While its origins are rooted in function, the design has proven to be one of the most enduring and adaptable in watchmaking. This Santos Demoiselle from the 1990s captures the core DNA of the original, including the iconic square case and Roman numeral dial, but reinterprets it through a lens of refined, feminine proportions. It represents a period when Cartier excelled at creating smaller, more elegant variations of its foundational models.
A Study In Classic Proportions
The reference 2698 is a masterclass in scaling a classic design without losing its soul. The 22x28mm case is distinctly petite, offering a jewelry-like presence on the wrist that many larger sports watches cannot. The all-stainless steel construction gives it a clean, versatile look, while the integrated bracelet provides a seamless transition from case to clasp. Powered by a reliable quartz movement, this piece offers the best of Cartier's timeless aesthetic with grab-and-go convenience, making it a perfect entry point into one of the most historically significant watch designs ever produced.
An Honest And Wearable Example
The watch is in good overall condition. The stainless steel case, which appears unpolished, and bracelet show signs of use that are consistent with a piece from this era but do not detract from its wearability or classic look. The white dial with its black Roman numerals is clean and legible, preserving the essential Cartier aesthetic. The watch presents as a well-maintained example that was worn and enjoyed as intended. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
The Foundation Of A Collection
This Santos Demoiselle is for someone who appreciates the history of the wristwatch but prefers a more understated and classic scale. It works as a daily piece that is both elegant and durable enough to handle regular wear. The 1990s was a strong era for Cartier design, and this watch is a perfect example of the brand's ability to create lasting, sophisticated timepieces that feel just as relevant today. It is a smart choice for a foundational watch that carries real historical significance.
Key Specs
Reference: 2698
Model: Santos Demoiselle
Year: 1990s
Movement: Quartz
Case Size: 22x28mm
Bezel: Stainless Steel
Bracelet: Stainless Steel Cartier Bracelet
Bracelet Length: Fits up to 6.25in
Dial: White Roman
Metal: Stainless Steel
SKU: 1357

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Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!