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Piaget Polo 7661 C701 - 18K Yellow Gold

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Details
A Statement Piece From A Golden Era
Launched in 1979, the Piaget Polo was a direct and unapologetic answer to the luxury sports watch phenomenon. While other brands turned to stainless steel, Piaget doubled down on its identity as a master of precious metals. The result was less a watch and more a "watch bracelet," a seamless sculpture of 18K gold. The Polo's design is defined by its complete integration, with horizontal gold bars flowing uninterrupted across the case, dial, and bracelet. This created a fluid, unified aesthetic that was unlike anything else on the market. It was an icon of the jet-set lifestyle and remains one of the most distinctive designs of the late 20th century.
The Original Geometry
This example captures the essence of the original Polo design in the classic 34mm size. The geometry is the same as the coveted modern reissue, but it offers a more traditional and versatile wrist presence. Powered by a high-end quartz movement, it represents the period when Swiss brands embraced the new technology as the peak of modern precision. This watch was built for a world of confidence and leisure, and its solid gold construction provides a tangible weight and quality that defines the era.
A Well Preserved Example
The watch is in good condition for its age. The 18K yellow gold case and integrated bracelet show sharp lines and well-defined finishing. A unique feature of this model is that the "Piaget" and "quartz" text is printed directly on the underside of the crystal, floating above the integrated gold bars that form the dial surface. The construction is solid, and the bracelet feels substantial on the wrist, a testament to the quality Piaget delivered during this period. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.
Effortless Style, Serious Presence
This watch works for the person who appreciates the confident, unapologetic style of the late 70s and early 80s. The full gold construction makes a statement, but the 34mm size keeps it elegant and wearable for any occasion. The quartz movement offers grab-and-go convenience without sacrificing the luxury feel of a heavy, precious metal timepiece. It’s a connection to an era when design was bold and watches were meant to be seen.
Key Specs
Reference: 7661 C701
Model: Polo
Year: 1970s
Movement: Quartz
Case Size: 34mm
Bezel: 18K Yellow Gold Integrated
Bracelet: 18K Yellow Gold Integrated
Bracelet Length: 7.25in
Dial: Integrated Gold Bar
Metal: 18K Yellow Gold
Weight: 130.4g
SKU: 949
Vintage 1970s Piaget Polo 7661 C701 18K Yellow Gold Quartz 34mm
Piaget Polo 7661 C701 - 18K Yellow Gold Sale price$32,000.00 USD

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!