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Rolex Datejust 1601 - Lavender Dial

A classic, with a twist

This is a vintage Rolex Datejust Ref. 1601 from the late 1960s to early 1970s, featuring a factory lavender dial — a color that immediately sets it apart from the sea of silver, champagne, and black examples most people associate with this reference. It’s subtle, uncommon, and unmistakably period-correct.

The 36mm Oyster case wears exactly as a Datejust should: balanced, familiar, and versatile. The engine-turned bezel adds texture and definition without pulling attention away from the dial, a small but appreciated detail for collectors. 

The dial is clean and evenly toned, with applied markers and lume plots that have aged to a warm yellow patina. The lavender finish gives the watch personality without turning it into a novelty, making it the kind of detail you notice more the longer you look at it.

Understated, but not ordinary

The watch is powered by Rolex’s automatic movement with time and non-quickset date at 3 o’clock. It is fully functional and keeps excellent time. All parts are original, including the signed Rolex crown, dial, movement, and caseback.

It comes fitted to a Rolex Jubilee bracelet with 55 end links, accommodating wrists up to approximately 7 inches and completing the watch exactly as intended.

This isn’t about chasing rarity or hype. It’s about a well-loved, well-preserved Datejust with an uncommon dial choice that adds character to one of Rolex’s most enduring designs.

A familiar reference, made more interesting.

Ready to wear.

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!