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1991 Rolex Lady Datejust 69174 - Silver Dial

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Details

Clean and classic Lady Datejust

When people picture a classic Lady Datejust in steel, this is the look. Silver sunburst dial, fluted white gold bezel, and a stainless Jubilee bracelet. It is balanced, bright, and unmistakably Rolex without relying on diamonds to make its point.

At 26mm, the proportions are right for the era. Elegant, compact, and still easy to wear today.

Why this configuration matters

The silver sunburst dial is the anchor. It reflects light softly and keeps the watch feeling open and versatile. Paired with the white gold fluted bezel, it adds just enough contrast to separate it from a plain steel watch while staying restrained.

All stainless with a white gold bezel works especially well at this size. It keeps the watch sharp and practical. This is the configuration for someone who wants classic Rolex design without extra decoration.

What you need to know before wearing it

Condition is very good overall. The case appears unpolished and retains its shape. The dial is clean and presents well. The crystal is in good condition. The Jubilee bracelet is very good with minimal stretch and remains unpolished.

The watch is running well with healthy amplitude and is functioning properly after passing by our test bench. It comes with its original hang tag, which is a nice detail to have. No box or papers are included.

Why this watch still works

This is a straightforward, honest Lady Datejust in its most versatile form. No excess, no distractions, just classic Rolex design executed properly.

It works as a daily watch or as a clean addition to a Rolex collection. Timeless, wearable, and still completely relevant decades after it was made.

Every watch we offer has been authenticated and mechanically looked over to ensure immediate usability.

Bracelet extension, cutting, or sizing is available upon request through our professional in-house jewelers.

Key Specs

Reference: 69174

Model: Lady Datejust

Year: 1991

Movement: Automatic

Case Size: 26mm

Bezel: 18k white gold

Bracelet: Stainless steel Jubilee

Dial: Silver sunburst

Wrist Size: Fits 6.1–6.75 inches

SKU: 225

History

The Datejust debuted in 1945 as Rolex’s 40th‑anniversary timepiece.  It combined the brand’s major innovations — a waterproof Oyster case, self‑winding Perpetual rotor and chronometer‑certified movement — and added a new feature: a date window that automatically advanced at midnight.  This simple, yet practical display marked the first time a wristwatch offered a self‑winding movement with a date indication in a dial aperture.  The watch was launched on the Jubilee bracelet, designed for comfort and flexibility, and its fluted bezel underscored its dressier appeal.Rolex continued to refine the Datejust after its launch.  In 1953 the company added a magnifying Cyclops lens over the date to improve legibility.  The mid‑century models maintained the original 36 mm case size and time‑only simplicity while introducing new dial colours and precious metal options.  The model eventually expanded into smaller and larger sizes and, in 1957, the Lady‑Datejust provided the same functionality in a watch designed for women.Through its long production run the Datejust has remained a cornerstone of the Rolex line because it blends practicality with versatile styling.  Its combination of automatic winding, chronometer accuracy and instantaneous date change serves everyday needs without excess ornamentation.  The enduring form, an Oyster case with screw‑down crown and bracelet — resists moisture and dust.  Collectors appreciate early Datejusts for their historical significance and the way later iterations carry forward the original design language.  Even today the Datejust remains a reference point for a classic, reliable wristwatch.

1991 Rolex Lady Datejust 69174 - Silver Dial
1991 Rolex Lady Datejust 69174 - Silver Dial Sale price$5,750.00 USD

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!