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1969 Rolex Day-Date 1811 - Florentine Finish Silver Dial

Details

A Rare Hand Finished Execution

The 1811 is a distinct departure from the standard fluted bezel 1803. While the Day-Date is a universal symbol of success, the Morellis finish—often referred to as a Florentine finish—moves this piece into the realm of artisanal gold work. This hand textured decoration was a premium option in the late 1960s, offering a matte, cross hatched surface that catches light without the high polish glare of a standard 18k case. It is a reference that values texture and craft over simple shine.

Spanish Wheels And Integrated Texture

This 1969 example features a Spanish day wheel, adding a layer of regional provenance to an already high tier configuration. The Morellis finish extends from the bezel directly into the original gold bracelet, creating a cohesive, jewelry-like appearance that wraps seamlessly around the wrist. It is a configuration that relies on hand finishing combined with material weight, representing a specific period where Rolex offered highly decorative surface treatments for their flagship model.

Honest Aging And Structural Integrity

The watch is in very good condition, with the Florentine texture remaining well defined across the case and original bracelet. On the dial, the incidicies have developed a hazy patina and there is a small scratch on the dial surface between the one and two o’clock positions. The bracelet is original to the piece and has some sag appropriate with age. Mechanically, the automatic movement is running strong and keeping proper time after passing our test bench.

A Unique Mid Century Statement

This is for the collector who wants a gold Day-Date that stands apart from the common polished examples. The Morellis finish gives the watch a presence that feels more like a piece of mid century design than a mass produced luxury item. It remains a wearable 36mm classic that offers a level of hand finishing rarely seen in modern catalogs. It is a textured, heavy, and highly specific execution of the most recognizable gold watch in the world.

Key Specs

Reference: 1811

Model: OP Day-Date

Year: 1969

Movement: Automatic

Case Size: 36mm

Bezel: 18K gold Morellis

Bracelet: Morellis Florentine 18K Bracelet

Dial: Spanish wheel patina

Metal: 18K YG

SKU: 65

History

When Rolex introduced the Day-Date in 1956, it did two things no watch had done before: it displayed the day of the week spelled out in full at 12 o'clock, and it did so only in 18-karat gold or platinum — never steel, never silver. The message was clear. This was the watch for people who had arrived.

The President bracelet, created exclusively for the Day-Date, added another layer of distinction: a three-piece link design in solid precious metal that became so associated with power that the watch earned the unofficial name "the President's watch." Dwight Eisenhower was among its earliest recipients; the list of heads of state, CEOs, and cultural figures who followed runs long.

References 1803 and 18038 define the classic era — the 1803 from the late 1960s through mid-1970s, and the 18038 through the 1980s. Dial options across these years are staggering: champagne, black, onyx, diamond-set, baguette, wood, and stone dials all appeared in regular production. The Day-Date is the watch Rolex made to prove that Swiss precision and genuine luxury were not mutually exclusive. Fifty years later, that argument has never been made more convincingly


What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!