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Rolex Geneve UFO 9780 - 18K Yellow Gold, Florentine Finish

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Details

A Departure From The Oyster Case

This Rolex Geneve represents a period when the brand experimented with designs far outside the tool watch world they came to dominate. Nicknamed the "UFO" for its thin, saucer-like profile, this reference 9780 embodies the spirit of watches like the "Disco Volante," focusing on elegant, expressive case shapes. The entire piece, from the case to the integrated bracelet, is crafted from solid 18k yellow gold and finished with a delicate, hand-applied Florentine texture. It is a pure expression of mid-century design.

The Art Of The Integrated Bracelet

What defines this watch is the seamless transition from case to bracelet. The Florentine finish flows uninterrupted across the entire surface, creating a single, cohesive piece of jewelry that also happens to tell time. This level of integration was complex and expensive to produce, and the result is a watch that wears with the fluidity of a gold strap. It’s a design that feels both radically vintage and surprisingly contemporary.

Honest Condition And A Superb Bracelet

The watch is in good overall condition. The 18k yellow gold case appears unpolished, preserving the original Florentine finish. Consistent with its age, there are signs of wear on the clear coat of the champagne dial. The integrated bracelet is in fantastic shape for its age, showing almost no sag or stretch. As with every watch we offer, this piece has been verified as mechanically sound and is ready to wear.

For The Confident Wrist

This is a watch for someone who appreciates the esoteric corners of the Rolex back catalog. It is thin, elegant, and wears with a presence that has nothing to do with diameter. Winding the manual movement each morning is a quiet ritual that connects you directly to the machine. It’s a statement piece that favors texture and form over logos and complications, a perfect daily watch for the person who wants something truly different.

Key Specs

Reference: 9780

Model: Geneve "UFO"

Year: 1960s

Movement: Manual

Case Size: 32mm

Bezel: 18K Yellow Gold Integrated

Bracelet: 18K Yellow Gold Integrated Florentine

Dial: Champagne Florentine

Metal: 18K Yellow Gold

Weight: 67.2g

Bracelet Length: Fits 6.75-7.5in

SKU: 764

What Our Clients Say About Us

Dan Young
4 months ago

I knew I was gonna like Danny, based on his name, but nothing could’ve prepared me for how great of an experience this was. He had the most beautiful 70s Seamaster Cosmic on his website and I was set to be married 2 days later - I arranged to buy it but before leaving we both realized it needed to be serviced. I panicked, because I was literally buying this for my wedding, and Danny being the legend he is, loaned me a nearly identical Seamaster to make sure I could get through the event Never have I had someone go so above and beyond for me, especially while purchasing one of the lesser priced items in their inventory. He serviced my watch and exchanged it with me after the wedding on a super fast turnaround timeline. I would sincerely recommend you visit this guy, you will not be disappointed Edit: adding a pic of the loaner (two tone) and the owner (crosshair)

Patrick Farella
5 months ago

Great service and shop. Danny and his team were incredibly accommodating, professional, and kind. Great selection of vintage watches. Their store is the hidden gem in the diamond district.

Zee06
2 months ago

This was my first real luxury watch purchase, a Rolex 15200 Date 34mm, I own Tissots and a Laco, but those are entry level luxury watches. I found Danny’s Vintage Watches online, and had great feedback both on Google, Chrono24 and the Reddit watch community. So decided to give him a shot as buying online can be a crap shoot. Ordered Monday night, was at my doorstep Friday morning. Despite the watch being over 30 years old, serial number says it’s from 91, the watch looked new. Didn’t come with box or papers, and was shipped in a plastic sleeve wrapped in bubble wrap. Danny was always available to answer questions. I’ll be buying from Danny again for the next purchase…saw a couple of Speedmasters on his site I liked….

Mohammed Islam
4 months ago

Can't recommend Danny's vintage watches enough!!! My first Omega ever and im in love have been wearing every day since I purchased it. Danny's shop is a must visit if you are in NYC looking for a watch!!!